Anushka's steaming hot looks, accentuated by her drapes, have not gone unnoticed by the women. After wooing men with her gorgeous looks, ‘Arundhathee’ has enamoured women with her sarees. The market is cashing on this by bringing out an exclusive range of sarees called ‘Arundhathee’ Sarees in Chennai.

Catching the fashion market on fire is the lovable ‘Arundhathee’, which has reportedly caused huge sales, despite the numbing effects that the recession has caused. ‘Arundhathee’ sarees, the newest rage in Chennai, have been selling like hot cakes.

‘Arundhathee’ was only dubbed and released in Tamil, and has yet, managed to capture the imagination of many Tamils, who have given the film a good run in the theatres.

Listen to 'Arundhathee' songs on Raaga.com