After 'Himmatwala', superstar Ajay Devgn has become Brandwala, literally we say! Buzz is that the Brand Managers of Dabur are very happy with Devgn’s Dabur Hajmola brand endorsement deal and consider him as a lucky mascot for their brand and that is the reason they signed the lion king for one more brand of theirs, Dabur Glucose!!

Devgn recently shot at Filmcity for the Dabur Glucose Ad before he left for the shooting of his forthcoming film ‘Satyagraha’ in Bhopal!!

A source close to the team said, "Ajay Devgn has proved very lucky for our brand. The sales figures of Hajmola have shot up tremendously after the advertisement...And because of his amazing brand value we have got him on board for another brand of ours, Dabur Glucose and are looking forward for a long term relationship with him."

Ajay Singh Parihar (Senior Marketing Manager of Dabur) said, "Hajmola has unique traditional chatpata taste which got accentuated due to new TVC with Ajay Devgn. It has definitely led to gains in awareness & market share. Association gives it top of mind recall especially to kids and young adults who have found execution very entertaining & unique. Hajmola is market leader in its category with 50% plus market share which has started growing post TVC campaign. Consumers have welcomed association of Hajmola with Ajay Devgn."

In fact, we hear that the actor is on a brand signing spree as he has signed yet another deal with a Shirting and Suiting Brand!

Well, after dominating the big screen, looks like Devgn is all set to make his mark on television too.