A big-budget comedy starring Allari Naresh was announced by Anil Sunkara, who is debuting as the director. Produced by AK Entertainment, the movie is the costliest one in Naresh's career. Titled as Action (With Entertainment), the movie stars Vaibhav (Kodandarami Reddy's son), Raju Sundaram, Shyam (Kick fame) as the other leads. Sneha Ullal, Vimala Raman, Kamna Jethmalani, Nassar, Kali (WWF fame) are playing the female leads.

The movie is currently being shot at Bandlaguda. Budgeted at Rs. 15 cr., this stereoscopic venture will be made simultaneously in Telugu and Tamil. After the Hyderabad schedule, the movie will be shot in Chennai, Goa, Bangkok and Finland. Bappa Lahiri, Bappi Lahiri's son, is being introduced as music director. Background score is by SS Thaman.

Cinematography is by Sarvesh Murari. Art work is by Nagendra. Editing is by MR Varma. Keth Driver of the USA is the stereographer.