Even as Allu Arjun revels in the opening collections that 'DJ' has might have generated, it's to his credit that his next film pulled off a feat on the very day of its launch.

'Naa Peru Surya', which was launched in style recently, struck a lucrative deal with Aditya Music for Rs. 1.35 Cr. This is a first in Tollywood when a film locked the audio rights deal with a label on the very launch day itself.

In the age of digitalization, it's commonplace for the one buying satellite rights to also lay his hands on the audio, as some TV channels have got their music apps.

Bucking this trend, the Allu Arjun-Vakkantham Vamsi movie has got an attractive deal from Aditya Music. Once again, a Bunny film has made news for the right reasons.