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Allu Arjun is one of the Telugu actors, who has a good market in other South Indian states. In Malayalam, his stardom is equal to the heroes there.

Rumour mills are abuzz that though Allu Arjun has a decent market in Kannada, he wants to increase it and that is the reason why Upendra has been selected for a key role in his upcoming film with Trivikram Srinivas. Sources also say that the film will be also released in Kannada, along with Telugu, Tamil and Malayalam.

The overseas rights of this film, which is touted to be a romantic comedy entertainer, were sold for a whopping price. Samantha, Adah Sharma and Nitya Menon are the three heroines in this film and Sneha is playing an important role.

Devi Sri Prasad is the music director and S.Radhakrishna is producing the movie under Haarika & Hassine Creations banner.