With the failure of 'Badrinath', Allu Arjun suffered a setback and was upset. He did not sign any film so far and had no projects on hand.

Very recently, he gave his nod for a film under Trivikram Srinivas' direction and the storyline got the hero's nod even as Badrinath is on sets. When it comes to the selection of artistes, Trivikram wanted Ileana as heroine, but Allu Arjun refused her as a flop heroine. But, he forced to succumb to the pressure of the director and accept her.

The film is being produced by DVV Danaiah on the banner of Universal Media and is most likely to hit the floors in August.

The director and hero are planning to complete the entire film shoot in a single schedule. Both the director and hero suffered flop in their previous film and hence they are committed to bag a hit this time.