BA Raju, the star PRO. BA Raju, the revered figure of many cinema and media professionals. BA Raju, the voice of countless movies (he has been associated with about 1500 movies so far!). BA Raju, the phenomenon Tollywood and movie journalism in the Telugu States holds in high esteem. BA Raju, the producer who stands for clean entertainment ('Premalo Pavani Kalyan', 'Chantigadu', 'Premikulu', 'Lovely', 'Vaisakham' bear testimony to this).

He may have started out as a journalist, he may have turned into a PRO following his tryst with Superstar Krishna, but he is not just about this identity. For an industry that thrives on publicity, he is the hope of industrywallahs. So much so, several star heroes and production houses have seen the indispensability of collaborating with him.

An affable man who always comes with that child-like smile on his face, he is an entity whom producers/heroes/directors, big and small, count on. No wonder that he is known to bring projects into existence with his involvement. A selfless personality, he is a household name among the who's who of Tollywood.

If as a PRO he is a force to reckon with, as a journalist, he is a role model for his peers and followers alike. There is hardly anyone in the field of film journalism who doesn't admire his knowledge.

As he celebrates his birthday today, Raju is almost ready with his next production, 'Vaisakham' (directed by his wife B Jaya). May this year bring him prosperity and success! IndiaGlitz wishes him a superb year ahead.