Karthi's Alex Pandian is gunning down for a Pongal release. The film is being rigorously promoted across TV channels and the center of attraction has been the song 'Bad Boys'. The song has been premiered before the release and is already attracting several audiences.

The music for Alex Pandian has been composed by Devi Sri Prasad. Being a masala entertainer, and considering DSP's track record, the songs have everything it takes to taste commercial success. With the Bad Boys premiere, the team have introduced a new idea of pre-releasing the songs to TV channels, an idea that was inspired in Bollywood. Now that the first has been lit, it is sure to spread to other production houses that are looking to make the most out of the market.

Watch 'Alex Pandian' Trailer