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Vidya Balan Goes Double 'Alive'!

Friday, May 25, 2012

The queen of entertainment, Vidya Balan and PepsiCo today unveiled new variants of popular baked snack, Aliva. The brand also revealed its TV campaign with newly appointed brand ambassador, Vidya Balan that celebrates her two different avatars and the dual promise of Aliva Multigrain Waves – Upar Se Tasty, Andar Se Healthy.

The new campaign presents Vidya in a double role for the first time including a sensuous character and a traditional one. The two looks not only reflect the different personas in one person but also highlight the fact that a tasty snack can also be made with ingredients like multi-grains. At the launch event, Vidya made a memorable appearance in a striking outfit that combined her two on-screen looks.


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