Sajid Khan has done it. If the promo of his out and out comedy 'Humshakals' is any indication, he has shown once again that he has a stranglehold over creating riotous mad entertainers.
"The film's promo has conveyed exactly what 'Humshakals' stands for. First and foremost it is unpretentious as it doesn't even hide the fact that there would be ample slapstick ingredients in the film. Secondly, Sajid has kept the pace of his two and a half minute promo super high. Thirdly, in a quickfire manner, he has established the core plot and the characters of the film. Handling three actors is by itself a task in itself and to have each them in a triple role is unthinkable. However the promo successfully manages to convey it all, and how," comments a top film expert.
No wonder, the film which is already hot in the trade circuits, is finding itself added attention with enhanced momentum.
"We could predict collections and talk about the crores that the film would carry. However, that is purely from business standpoint. What scores the highest is audience reception for a film and the extent that it manages to entertain. In that aspect, 'Humshakals' is clearly a summer blockbuster in the making," says a trade guru, "The film is clearly a family entertainer by all means and thankfully the promo has worked with audience across all age groups, be it the classes or the masses."
With good response already coming in from and the promo view count on a constant high as well, courtesy the online penetration as well as its run along with the film screening of 'The Amazing Spiderman 2', guess the party has just begun for Sajid, Fox and Vashu Bhagnani who have come together for the multi starrer affair.