Priyanka Chopra's new track, a fresh and contemporary EDM ballad went `live' across all digital outlets in India on 22nd April`14. Within 3 hours of it's release, the single had climbed to #3 on the iTunes India overall `singles' chart and subsequently peaked at #1 on a chart that includes `Bollywood' music too.
The song's video, set for release on May 1st, features actor Milo Ventimiglia (of NBC television series `Heroes' fame) and chronicles mini moments from a now one-sided romantic relationship about to end. The video was conceptualized and directed by acclaimed duo Jeff Nicholas and Jonathan Craven of The Uprising Creative, whose credits include Rihanna's "Take Care", Justin Timberlake's "Take Back The Night" and Shakira's "Empire."
Says Priyanka Chopra, "This is one of my favorite tracks on the album. It's my ode to a classic, a song that I love, and one that says so much - this is for the actor in me". She continues, "My fans have been super supportive on my previous two International singles "In My City" and "Exotic" and now I can't wait to hear what they think of my latest single, which for the first time is just `me' on the track!" .
The release of "I Can't Make You Love Me" follows her two big hit singles "In My City" with Will.i.am, and "Exotic" with Pitbull which have cumulatively sold over half a million units (physical + digital) here - a record for `single' sales in India! In 2012, Chopra also collaborated with The Chainsmokers as a feature on their track "Erase."
Speaking on this occasion Devraj Sanyal, Managing Director, Universal Music Group & EMI Music, South Asia said "After two successful international singles in "In My City" and "Exotic", Priyanka Chopra steps out with this banging EDM ballad which is destined to become this summer's dance anthem! And this time she's stepped up her game with a single all by herself unlike her previous hits which were collaborations. Once again we at Universal Music will roll out the best possible plan in support of this single to ensure that it's another sure fire hit and further build up anticipation for the release of Priyanka's debut international album later this year".