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Heropanti song "Whistles" to the top

IndiaGlitz [Friday, May 30, 2014]
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Who knew that the haunting flute melody, which sent fans into a frenzy for the father Jackie Shroff in 'Hero' in 1983, would resurface three decades years later to recreate history for his son, Tiger Shroff, in Sajid Nadiadwala's 'Heropanti'.

It can be recalled, that the legendary melody has been superbly recreated by Manjeet Rai of Manj Musik, who under his earlier brand name RDB, composed blockbusting melodies for many films.

Overwhelmed at still another landmark for Saregama India Ltd., is  Business Head-Music,  Adarsh Gupta who says, "I can cite scores of examples from Saregama's prized collection of premium movie tracks, from the 50's to the 90's, that have been chartbusters, whenever recreated, for blockbusters released recently. But the Whistle Baja track from Heropanti, based on the evergreen Hero tune, has surpassed all records. Its instant connect shows that the youth believes in the golden oldies, whenever correctly and creatively represented in its new avatar. Kudos to producer Sajid Nadiadwala for identifying and imaginatively presenting the Whistle Baja, which was a rage from the day it was released. And is today No. 1 on most charts."

Despite his busy schedule of directing "Kick", slated for an Eid release, Sajid Nadiadwala has been daily monitoring the pre-release preparations of 'Heropanti' and was overjoyed when he learnt that 'Heropanti' had achieved its first landmark, prior to release, by topping the music charts. He asserts, "Belonging to a family of film-makers with a 60 years tradition, I believe in the old world charm of cinema. And the magic of music of yesteryears, if effectively energized by today's talent, is always an asset to a movie's presentation & promotion."

Earlier retro-repackaged examples like "Bachna Aye Haseeno", proved its potential to pull an initial. Having crossed its first landmark, Heropanti's Whistle Baja too, will have the box-office whistling all the way to the bank.

 



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