Sanjay Gupta has always been known to be media savvy when it comes to promoting his movies and letting the world know about his products. It happened to a great extent with 'Kaante' and 'Musafir' too wasn't far behind with 'Item Bomb' contest being run across country.

But surprisingly in the case of 'Zinda', he has been tight lipped about the movie's actual storyline. There is a little glimpse given about the movie's plot that merely states that 'Zinda' is about a man [Sanjay Gupta] who has been locked for 14 years without any fault of his and is now out for some time. But apart from this nothing is being disclosed at all about the character played by John Abraham in the movie.

Going by the promos, it seems to be a stunning performance oriented movie releasing this Friday and the non-revelation of storyline could be one way of Sanjay Gupta creating curiosity about the movie.