Ninad Kamat of 'Zeher', 'Parineeta' and 'Dus' fame has been roped in by Ministry of Tourism. And isn't he grinning from ear to ear?

Well, don't get any ideas as he hasn't joined the Ministry as a politician or a bureaucrat. Instead he is a part of the tourism promotion campaign where he features in the 'Athithi Devoh Bhavo' segment. The government sponsored advertisements are already on air where he is shown to be preventing hassled foreign tourists from small time touts and guides and instilling the belief of 'respecting the guests'.

A smart campaign indeed, its quite catchy, meaningful and carries good impact.