Publicity campaigns of Bollywood films are becoming more and more interesting with every passing month!

Earlier this year came 'AKSAR' that seemed to be an ordinary movie to begin with but its fantastic promotion and superhit music helped it become successful at the BOX OFFICE. Its tagline boasted of the power of S as the story revolved around SEDUCTION, SUSPENSE and SCANDAL.

Now on similar lines, Madhur Bhandarkar's CORPORATE too is igniting the scene as the film's theme is summed up in three words: PAISA, POWER, POLITICS! From the POWER of S in 'Aksar', the scene shifts to the POWER of P in case of CORPORATE.

Starring Bipasha Basu in a central role along with a talented pool of actors like Kay Kay Menon, Raj Babbar and Rajat Kapoor, 'Corporate' is another interesting, though medium budgeted project this summer.