Is it a matter of concern or flattery for Himesh Reshammiya?

If appearing in countless music videos wasn't a good enough reason for Reshammiya to pop out from all music channels, now media has made it a point that he is heard, if not seen, on even news channels and other 'saas-bahu' TV serials. And this time around he has been caught on a road in the battle of bikes!

Confused? Well, let's solve it for you. First to use a Reshammiya's song as a brand was bike manufacturing company YAMAHA that utilized his 'Tera Jism Odh Loon [Kyun Ki]' as the background number for the bike's latest promo. Close on the heels follows a much naughty and perky ad of BAJAJ bike that uses his, hold your breath, 'Jhalak Dikhlaja [Aksar]' in the background!

What next Himesh? A 'vanaspati' commercial?