Normally one sees an upswing in movie's promotion a fortnight before the release which continues to remain steady for 2-3 weeks after that. Rarely is there a scenario when the publicity campaign is redone even as the film has released and turned out to be an earner.

Well, that exception has happened in case of 'Golmaal' that has now already done a business of over 20 crores in 2 weeks flat and is still going steady at number of centers. Taking a cue from the great audience reaction that the film has fetched and an overall superb word of mouth, the promotion of the film has begun again with focus on some of the key scenes of the film.

While the flavor of the promo still remains similar in accordance with the 'cool'n'fun'frolic' setup of the film, what is remarkable is the way most hilarious scenes from the film [Devgan-Warsi playing a black couple, Sharman getting into a cool chick drag, superb car stunts etc.] are incorporated in the promo.

Now that's pretty much justified because since the release of 'Golmaal', neither 'The Killer' nor 'Yun Hota To Kya Hota' have made much impact at the box office. Even 'Omkara' is on a shaky ground overall that gives 'Golmaal' yet another open week to continue minting money!