Himesh Reshammiya has been doing it in a big way for all these months. Aadesh Srivastava too has faced the camera for the promotional video of 'Ya Ali Maula Ali' [Husn - Love And Betrayal] while Shaan is shown shaking a leg or two with Rehan Khan in 'Dheere Dheere Hawa' [Jaana - Let's Fall In Love].

Now it's the turn of Kumar Sanu to cash in on the trend for a song in his home production 'Utthan'. A music video has been created for the song 'Ab Neend Kise' that has been sung by Kumar Sanu and Alka Yagnik. In a specially crafted set, Kumar Sanu faces the camera for the song that has been composed by him as well. Alka Yagnik pitches in during the video too.

A social film that comes with a tagline of "Upliftment of a common man", 'Utthan' stars Priyanshu Chatterjee and Neha Dhupia in lead and is aiming for a September 1 release.