After hanging on for last few weeks to search for the most appropriate release date, 'Pyaar Ke Side Effects' has finally closed on its D-day i.e. September 15th.

This light hearted romantic comedy starring Rahul Bose and Mallika Sherawat has been in news since its inception when just the film's title was announced. Throughout its making too there were numerous sound bytes floating around while it reached the zenith of its promotion when the musical score by Pritam became a club/disc/pub favorite.

With 'Bas Ek Pal', a film belonging to an altogether different genre, being its nearest competitor and likely release of 'Shiva' on the same day, chances are that it should find campus crowds (its target audience) thronging the theatres to catch all the fun!