Film makers are finding varied means to make their product reach out to the masses. The same holds good for Percept Picture Company who are behind this year's first remake release 'Jai Santoshi Maa'.

While the production house is making sure that the world knows about 'Jai Santoshi Maa' arriving on September 29th, they have also taken an innovative approach of publicizing their film on the Malaysian grounds where current India-Australia-West Indies cricket tri-series is being played.

Hoardings of the film have been placed all over the ground which makes the film reach out to millions of viewers who are watching the series live.

A smart move indeed!