There are some music albums that come into limelight on the sheer power of the quality of their music, irrespective of the marketing and publicity. 'Kailasa' has been the biggest example of such success early this year that rose from word of mouth followed by a publicity blitzkrieg. 'Raeth' too seems to following the same path.

An album that was hardly promoted when unleashed on stands, it is now doing very good business due to the number 'Bhula Do' that has started created a big impact. The result of the song's success has been such that now the album is being promoted aggressively too that has resulted in enhanced sales figures.

Originating from Pakistan, “Raeth” is a three-member rock band with one session musician.