Upcoming star Upen Patel is high on the endorsement charts. He has been lately signed on as the Youth Icon for Provogue, which boasts of illustrious style icons in the past. Besides that, he will also be the Brand Ambassador for D'damas desire and is negotiating another Big Campaign. Upen has been previously associated with big brands like Tuscan Verve, Tommy Hilfiger etc.

Says Upen, "It's really the best I could have asked for at such a short time. From being a supermodel to an actor has been quite a journey. But since I have got huge releases coming up and have signed good films, I have quit ramp completely."

He adds, "My first film has been such a great debut for me. I will work harder and grow as an actor with each film and let my performance speak for itself."