Having delivered moderate hits like hid debut ‘Tum Bin’ & the sleek action thriller ‘Dus’, Anubhav Sinha is presently shooting ‘Cash’ in South Africa starring Ajay Devgan, Zayed Khan, Isha Deol and Shamita Shetty. But Anubhav Sinha would like to believe that he also has a keen business sense besides his creative flair. He has launched two production houses ASP White in partnership with his brother Anupam and SEVEN Entertainment with his friend Anish.

ASP-White has a six movie deal with Perfect Picture Company and K Sera Sera. Says Anubhav, “It is an arrangement where K Sera Sera and PPC will provide ASP White with financial & infra structural support, While ASP White will retain the creative rights of creating the right projects with the right Teams.” He adds, “The philosophy of both my production house is select the right Story, right director and also the right cast.”