February is soon turning out to be flavor of the season for Bollywood films to be releasing.

With 'Guru', 'Salaam-E-Ishq' and 'Fool & Final' being the 3 biggies slated to release in January and 'Bhagam Bhag' expected to continue its magic from its December 22 release way into the month of January, film makers are left with no choice but to bring their movies in the month of February.

But why not wait a little later?

Because March spells doom for producers, distributors and exhibitioners due to school and college exams. Also, World Cup Cricket 2007 continues till late April which means that it would be nothing short of a hara-kiri for a film to be released then. Hence, the next possible release month is May 2007.

So what happens to numerous big and small films that are waiting to hit the marquee? They jump over one another to try and book a berth in the month of February. With numerous production houses with repute having already closed deals with the multiplexes across country, there is mayhem of sorts with many other films trying to outdo each other.

This is the reason why one sees a flurry of February releases in the form of 'Honeymoon Travels Pvt. Ltd.', 'Traffic Signal', 'Eklavya - The Royal Guard', 'Namastey London', 'Shakalaka Boom Boom', 'Cash', 'Metro' and 'Nishabd' with a strong possibility of arrival of 'Good Boy Bad Boy' and 'Red' too.