Mumbai will be in throes of frenetic running around from Churchgate to Bandra and till Borivali , as the ‘BhagamBhag’ treasure hunt is all set to kick off in a few days time on 17th December. Involving around 50 colleges, the fun filled event will see young collegians running or as say doing ‘BhagamBhag’ in their vehicles & bikes to search for an attractive treasure all over the city! This is the first time a Treasure Hunt has been organized from any production house for a film.

Each team will then be given one set of clue chart & a treasure map. They have to solve the clues & use the map as guide. When they solve the clues & reach the clue point; they must take the token & the marshal's signs as proof. The team that is able to solve the maximum number of clues will be declared the winner in both categories separately i.e. four / two wheelers. The prizes will be given from the star cast of the film who will also be flagging off the event! Not only that the prizes also include 1st Best Hunting Team, 2 nd Best Hunting Team, Best Decorated Hunt Vehicle, Prettiest Female Hunter, Handsome Male hunter, Best Kid Hunter!

Wow…talk about new ways of promoting a film. Hope the film lives up to the hype. I have a feeling it will.