If you are starting a new publication, then write something bad about a popular celebrity. For, there can’t be a better advertisement than that. Once it is talked about, you shall automatically be talked about. Well, a national newspaper employed this strategy when they began their circulation in Mumbai. Remember the infamous Salman Khan, Aishwarya Rai tapes where Khan confessed about his alleged underworld links. Now, the same publication has started an everyday colour magazine section from today. And the big story is Rani Mukherjee’s temper tantrums and her alleged liason with Yashraj Films head honcho Aditya Chopra.

The writer of the front page story pens down his imagination, colouring it liberally with the incredulous ink. He talks about Rani’s obnoxious behaviour on film sets and how she is the cause behind Adi Chopra’s separation with wife Payal. He also says that Rani is distancing herself from other film makers to give more leeway to Chopras (One example being Sanjay Bhansali’s sister Bela Sehgal’s forthcoming film). Alright Rani is doing Sidharth Anand’s ‘Tara Ram Pum’ and Pradeep Sarkar’s next…but how can one establish a link up without substantiating by giving quotes from any of the concerned parties?

All this in the name of hyping up your publication? Is it justified? What is the difference between a gossip magazine that labeled Sushmita Sen a fit case for being another Parveen Babi and a national newspaper? I guess there’s no difference at all. Everything has become entertainment. The logic goes, when news channels are doing it, then why not us? Somehow the word ‘credibility’ is fast losing its meaning….Don’t you think so