Priyadarshan's latest success 'Bhagam Bhag' continues to be in news.....and meanwhile rake in moolah!

The League is become hotter and happening with every passing day as now even 'Bhagam Bhag' has come in support of the league. While the film's promos can be seen on the sports channel where the league is being telecast, even Akshay Kumar has been roped in to shoot for a specially created promo.

A few days back we had had also mentioned about how top sports and Bollywood celebrities like Rabi Shastri, VVS Laxman, Madhavan, Jimmy Shergill and others were coming forward to support PHL [Premier Hockey League]. Later even 'Salaam-E-Ishq' tied up with the event as the film's promos were seen during the advertising of the league.

A true case of 360 degree promotion helping India's twin obsession of sports and movies alive!