Boman Irani continues to be in news even in 2007.

After a stupendous performance in HONEYMOON TRAVELS PVT. LTD., Boman's latest assignment requires him to play a Sheikh. And as always, he is at his convincing best as he enacts the role of a man who has high expectations from his meals and doesn't settle for anything which is less than a 4 course meal!

Still wondering what is this assignment about? Well, this is for the hottest Pizza chain in the country for which he has been roped in for the promotional campaign. The advertisement that has just been premiered features him as a Sheikh while Cyrus also makes an appearance.

The funny advertisement ends with the catch line of "No Ash, No sush, Phir Bhi Sheikh Khush' which does well in bringing a smile on your face.