According to sources, Celina will be off to the US later this month to shoot along with Hollywood star Alec Baldwin, who incidentally is the brand ambassador with PETA in Hollywood. She will be shooting with him to promote the cause of elephants in Bollywood and Hollywood.

Celina has always been associated with animal rights since her NCC days. Staying in the natural surroundings of Ranikhet, she was always in the forefront in endorsing animal rights. Celina Jaitely has been chosen as the brand ambassador for PETA for the cause of Elephants.

Says Celina, "Elephants are meant to be in the wild natural surrounding and not be captivated in cage. They are born free!"

Here's wishing Celina all the very best for her cause of 'ELE-FRIEND'.