One has heard about the 'X factor in number of films and songs in the past. With HEYY BABYY it is a little different since as it has turned out, the film has the 'A' factor which makes it's presence felt the most.

Those who have seen the film over the weekend would share on though in unison. And it is that for a change one doesn't care much when the opening credit rolls. Reason? The title track 'Ishq Mohabbat' has you asking for more even as you reserve your eyes for Malaika, Celina, Koena, Ria, Amisha, Neha, Amrita, Shamita and many more ladies who are simply irresistible to say the least. And by the way, it is it just a coincidence that the girls who make maximum impact have their names ending with a letter 'A'?

Well, if it is really so then one can't help but observe that the leading lady of the film too has her name which ends with, what else, but an 'A'?