Taking a cue from all leading home video entertainment companies which are now launching DVDs of Bollywood films at throwaway prices, SONY home video has also joined the fray.

It has now unveiled the DVDs of series of blockbusters at, hold your breath, just Rs. 69! Believe it or not but now you can own your copy of one of the biggest blockbusters of all times, KABHI KHUSHI KABHI GHAM (originally priced at Rs. 399) for a mere Rs. 69.

This is not all as the original DVDs of films like KAL HO NA HO, LAKSHYA, KAAL, DIL CHAHTA HAI, KUCH KUCH HOTA HAI and AGNEEPATH are also available for the same dirt cheap price!

In a very good move towards fighting away piracy, it's the consumer who is turning out to be an ultimate winner!