Apurva Agnihotri, the popular tele-actor who was last seen in Jassi Jaisi Koi Nahin, now features in Pankaj Udhas's latest album 'Endless Love – Kitni Yaad Aati Hai'. The album, released on T-Series, shows Apurva in a role where he is a victim of circumstances.

The song "Aansoo Jab Bhi" is a poignant and soothing melody, Directed by Divya Khosla Kumar, and was shot in beautiful locales in Delhi. Along with Apurva Agnihotri, who sports long locks and emotes the pain and heartbreak of losing his loved one in the song, it also features newcomer Neha Ahuja, who has most recently won "Lion's Favourite International Indian Beauty" award. 

The Music has been composed and the songs have been sung by Pankaj Udhas who touches the heartstrings with all the 8 songs in the album.

 The Lyrics have been penned by Mumtaz Rashid & Zameer Kazmi and the Cinematographer is Somak Mukherjee. The Choreography has been done by Seemaa Desai.