B.A.G Films & Media Ltd. would unveil its second channel E24 today i.e. on Thursday, March 27, 2008.

E24 would be the country’s first entertainment news channel, targeted at all avid Bollywood fans, which in itself makes it non-specific to a particular age group. E24 is the latest feather in the cap of B.A.G Films’ media division Broadcast24 – under whose aegis News24 and Dhamaal 24 were successfully launched last quarter and last year, respectively.

E24 will benefit from the well established distribution network as well as the news gathering infrastructure of its older sibling, News 24. The mandate for E24 is speed, accuracy and authenticity in reporting, while retaining the mystique and romance of all things Bollywood.

E24’s core editorial team begins with Bindu Sharma – an industry veteran of TV, under whose guidance is a talented and expert handpicked team of production and programming talent. The anchors include Dilkhush and Neha – who lend a face to the incisive entertainment news reporting on E24.

The sets for E24 are contemporary in look and a functional combination of live + 3D sets that form an integral part of the programming and are in sync with the shows, rather than lending pure aesthetic value. The designs reflect the glamour, glitz and romance that embody the entertainment world, and makes it come alive in an intelligent manner, devoid of unnecessary sensationalism using the platform of news delivery.

E24 will provide a window of opportunity for a 24/7 credible representation of tinsel town, that Bollywood has so far lacked in India. Cable operators can download E24 from Satellite INSAT 4A, Frequency 4134 Mhz, FEC ¾, Polarization Horizontal, Symbol Rate 10600 ksps and Service Name E24. E 24 will also be available across other delivery platforms, such as DTH, mobile TV and web streaming.