The competition to provide the best quality news coverage in terms of the content, clarity and technology is becoming cut throat in India. With the coming of ‘NewsX’, the new exclusive English news channel of INX News Pvt Ltd, the race for the scoops by the different channels are going to be more intense than ever.

This new channel soft launched on March 27 will be available on the popular DTH platform of Tata Sky from April 14.

India’s first HDTV-ready news channel, First news channel in the Asia pacific region to use high definition cameras on the road for sharper and better image quality and MPEG-4 (instead of the conventional MPEG-2) encoding for the viewer to get the picture at the highest speed in the shortest time are the exclusive points about NewsX.

INX News, Chairperson, Indrani Mukerjea, is very much confident about the viewers of Tata Sky responding well to NewsX and said that NewsX aims to redefine TV news in India with the best news team working to deliver the highest quality of content and style in keeping with the channel’s promise of clarity in a complex world.

Vikram Kaushik, MD & CEO of Tata Sky Ltd. feels that this news channel will further enhance Tata Sky’s strong bouquet for its huge community of satisfied TV viewers across the country

Can the viewers expect something really new?  Will the other news channels feel the heat? Time will tell.