He is the head honcho of a leading film production house that is today a brand to reckon with. Sanjay Gupta a hatke film maker, Director, Editor, Writer and producer of films.

From his humble beginnings as a director, to a producer, flagging off his own banner, White Feather Films (WWF), Sanjay Gupta has certainly come a long way.

Interestingly unlike other Corporate houses that appoint professional executives to run their business house, White Feather Films has Gupta himself calling the shots.

Being a director, producer and businessman simultaneously requires sharp acumen and Sanjay Gupta is an ace at it. Besides ensuring a successful run of White Feather Films, Gupta has also cracked films deals with other leading production houses. For starters the prolific tycoon as just inked a Rs. 2.6 billion deal of 15 films with Eros. 

These tasks aren't easy and require Sanjay to don different roles in real life. But he handles them with an ease of a smooth operator. According to Bollywood insiders, Sanjay Gupta is considered a genius willing to take a road less traveled.

Case in point being that no one would take the risk to make films like Dus Kahaniyan involving 24 stars and 6 directors. In fact even now he has got together a diverse band wagon of directors to work with several careers riding on his vision.

He, who began his career as a director with Aatish, has today ten films under his banner. And that's an achievement in itself.

The shooting of four films is already in progress, while the other six will soon hit the floors.

White Feather Films is all set to unleash its Big Ten.

The films being made under WWF banner are Milte Hai, Dalhousie Café, Khottey Sikke and Blade, besides Woodstock Villa, The Great Indian Butterfly, Pankh, Acid Factory and Alibaug that are already on floors and on the brink of completion and all set to hit the theatres this year.

What's interesting to note is that directors of various talent and versatility are coming under one roof making commercial or art-house films. Whether it is established names like Meghna Gulzar (Milte Hai), Hansal Mehta (Woodstock Villa and Blade), Pooja Bhatt (untitled film based on a best-seller) Rohit Roy or promising first-timers like Yusuf Khan (Dalhousie Café), Sarthak Dasgupta (The Great Indian Butterfly), Suparno Varma (Acid Factory) or Sudipto Chattopadhyay (Pankh), Gupta is giving their dreams a vision on celluloid.

As for Sanjay himself, he is eagerly looking forward to revealing his passion for story-telling in Alibaug and Khottey Sikkey.

Besides moving ahead professionally, Sanjay Gupta has prominent expansion plans in the personal front too. He is all set to unveil a film studio in Panvel spread over 10-15 acres of land a la Nitin Desai's NSD studio in Karjat.  Gupta also plans to launch a post-production studio in Mumbai.

Says Sanjay Gupta, "I have a certain vision for Whit Feather Films we would like to have multiple films on the floor which would reflect our brand of quality cinema. Besides we also have plans to set up a film studio is Panvel and a post production outfit in Mumbai."

And besides being a film maker, Sanjay Gupta is an avid biker. He has brought the latest and ultimate street bike Suzuki-B-King the world's most whacky futuristic bike, which he intends to glide to his farmhouse during the week end.

Sanjay Gupta has certainly come a long way, didn't we just say!