Yash Raj films confidence in a new director who proved himself as a good writer with 'Dhoom' and 'Dhoom 2' and a star cast with the likes of Akshay Kumar, Saif Ali Khan, Anil Kapoor and Kareena Kapoor can be understood.

The old production house gave a great promotion to 'Tashaan'. They were quite successful in building an aura of mystery surrounding their new film by not letting out the content of the film and adding a lot of style and attitude in the looks of the stars.

The news that the real life couple Saif and Kareena got hooked with each other during the film's shooting also made the film a much talked and anticipated one before its release.
 
The old and experienced production house's belief in 'Tashaan' was such that they even were ready to rewrite the rules of sharing with the exhibitors that was followed till this day in the B-Town. The multiplex owners didn't accept the condition of the sharing only 45% of the total collections in the first week put forth by Yash Raj. No changes were made as Yash Raj stuck to their decisions.
 
As a result the film got released only in single screen theatres and going by the not that good reviews that the film is getting from the critics and the audience, the collections picking up in the subsequent weeks is a distant dream.
 
If Yash Raj films had without introducing any new sharing figures released the movie in multiplexes after coming into a mutual understanding with the theatre owners, leave the question of satisfying the critics and the general public, at least the majority percentage of the film's production cost would have got covered with a good number of people able to see the movie in the first week itself.
 
If the film had good stuff inside to catapult itself into a super duper hit, the Yashraj films could have now hosted a party to celebrate not only the victory of the film but also the triumph of their confidence and calculations.
 
But now see who is having the last laugh.