A futuristic love story that happens in 2050, the way in which dressing sense can change in the years that lies ahead and there is a whole big canvas or say space to think wild and build up assumptions on what the future hold up for the humans for the makers of the film 'LOVE STORY 2050'.

The film which has been in the news for quite sometime now due to the introduction of a new hero into the B-Town Harman Baweja, a story set in the future and the heroine Priyanka Chopra who also happens to be the hero's real life lady love.

But the film is gaining enough mileage before its release due to another reason too. The leading lady's hair colour is something that is new to Bollywood and to the lovers of the Hindi films too.

Priyanka Chopra will be seen in black as well as red coloured hair in the new film. For this during the shooting of the film the former beauty queen dyed the colour of her hair to red from black then changed to black colour again before again changing it to red.

The clothes of the characters, the make up and the hair colour of the heroine were all designed kept in mind a total look that the audience could believe and relate to the future.

The versatile actor Boman Irani, Archana Pooran Singh, the veteran Dalip Tahil and Shishir Saxena are some of the other actors in the film which will hit the screens on July 4. The lyrics for the songs are by Javed Akhtar and composed by Anu Malik.

The new look of Priyanka Chopra is the brainchild of Harry Baweja, make-up maestro Mickey Contractor and hair stylist Thea.

If the film had a first time heroine with the same red coloured hair, it wouldn't have created this much buzz about a never before tried hair get up.

But Priyanka Chopra, one of the most wanted A list heroine in Bollywood adopting the unconventional hair colour made sure that the enough buzz was created around the theme and content of the film.

The persons behind the new look of Priyanka say that it took six months for them to come up with the final look which includes the haircolour.

Let's watch and see how well this new look of the heroine will help the movie to ride ahead.