India's leading production house Excel Entertainment has signed Bollywood's principal independent PR agency Dale Bhagwagar Media Group for their forthcoming film 'Rock On' which marks the debut of producer-director Farhan Akhtar as an actor. Earlier, the PR firm handled the media exercises for Excel Entertainment's movies 'Don' and 'Honeymoon Travels Pvt Ltd'.

'Rock On' stars Farhan Akhtar with Arjun Rampal, Prachi Desai, Purab Kohli, Sahana Goswami and Luke Kenny in the lead. The film has already attracted a lot of attention due to an impressive trailer which was played along with the release of 'Sarkar Raj' a few weeks ago.

Directed by Abhishek Kapoor, Farhan is also producing the film along with his partner Ritesh Sidhwani. 'Rock On' is scheduled to release in two months.