Percept Picture Company had announced its next hard hitting entertaining film JAIL. This movie will be directed by the master of the realistic cinema Madhur Bhandarkar, with Neil Nitin Mukesh as the protagonist. Madhur is well known for making out of the league sensible movies, which have been extracted from real life events.

A press conference was held in Mumbai where all the cast and crew of the movie were present. 

Mr. Shailendra Singh, Jt. MD Percept Limited says, “We are proud to announce JAIL with Bhandarkar Entertainment. After a successful run with Page 3, Corporate and Traffic Signal our relation with Madhur Bhandarkar has moved to the next level. With 3 national awards to his credit & accomplishments that quite speak for themselves, Madhur has established himself as a phenomenal film maker.”

Jail is a hard hitting yet sensitive tale of an ordinary man Parag Dixit, played by Neil Mukesh, who finds himself inside the four walls of a prison thanks to a series of unfortunate events around him. The whole film is from his point of view and tells the stories of several other inmates of the prison. Some of these are under trials, convicts and also the cops who are in charge of maintaining the order in the prison. Jail gives a ringside view of the world that exists inside the walls of the prison spread across our country.

Madhur Bhandarkar told about his new venture that, “Jail is based on the under-trials and as the name suggests, it is the baseline of my film. I don’t think a prison story like Jail has been done so far in Hindi Cinema. I always want to go into genres that are new to be explored. But there were too many practical problems. It'll be in the thriller format. I've been mulling the subject right from the time I made 'Chandni Bar'. Now I've completely revamped the film”. The shooting of the film is going to begin from October this year. The film is scheduled for a 1st May 2009 release.

PPC and Madhur Bhandarkar have come a long way together with their successful association with Page-3, Corporate and Traffic Signal. Recently Madhur has won the National Award for the Best Film Director for PPC’s Traffic Signal. With this award to his tally, he has struck a hat-trick of National Awards.

Established in 2002, Percept Picture Company is India’s fastest growing and fully integrated Content creation, Aggregation and distribution Company. PPC expertise in producing Motion Pictures, Television Software, Film Distribution and Marketing, Ad Film Production, Corporate Films, Live Events and special projects. PPC produces innovative and quality films through an efficient film making process, by integrating content production, distribution, tie-ups for exhibitions, broadcasting and music rights. Through innovative marketing, content quality and distribution techniques, PPC has succeeded in securing long term relationships with its clients.