Pritish Nandy has launched a production to promote unconventional films, i.e. which don't looks to appeal or commercially viable. 

It is named as guerilla flicks not as gorilla flicks to summarize the objective behind the action.

What it means to audience of cinema?

Nandy is disappointed with big money and its subsequent influence on cinema. He would like give a boost up to scripts that contain big cinema with small budgets.

Nandy already associated with Sujoy Ghosh in "Jhankaar Beats", Saket Chaudhary in "Pyaar Ke Side Effects" and Sudhir Mishra in "Hazaron Khwaishein Aisi", will now gives opportunity to much audacious directors.

They have already selected 10 scripts and Arindam Mitra doing the first one currently. The finalized scripts contain names of frontline advertisements creators apart from many others.  

However, there is a risk element about introducing new creators involved, Nandy predicts that so far PNC bite twice alone, hence it is not afraid of fall.