Few stars practice what they preach as a source revealed, "Stars rarely use the brands they so passionately promote. What concerns them is only the money. The only star who chooses to be an exception is Shahid Kapoor."

According to the source Shahid wants to endorse only those brands that he believes in, "Corporates queue outside his home hoping to crack a deal with him to endorse their brands. But Shahid is very selective and wants to sign brand that he believes in."

He adds, "The actor understands that his  fans have a certain image of him and  he has a certain responsibility towards them and does not want to disappoint them by signing each and every brand. Also he would prefer that there is no brand clutter, so that even the selective brands that he endorses will benefit the brand."

Shahid believe that he rather wait than jump into the endorsement bandwagon needlessly.