Merely before couple of weeks, we had alluring missy Deepika Padukone signing for BSNL as brand ambassador. Fine! We have one more hot celebrity getting roped in for brand ambassadorship, but not for BSNL. Karishma Kapoor has been opted as new brand ambassador for 'Surya Food & Agro Ltd'; a U.P. based Food Company at Noida, known for Priyagold biscuits. Sooner, we will espy the pulchritudinous actress recommending three products from the Priyagold stable – Butter bite, Butter bite Badam Pesta and Marie lite.

Perhaps, this is the first time Priyagold has preferred for celebrity endorsement. And earlier, it was TV personality Priya Tendulkar who plumped for these products a decade ago. Karishma has spelled that it's because of her personal preference for Priyagold products, she signed for brand ambassadorship.