When it comes to promos, Big Pictures fleets with the best extensive attributes. Well, things aren't different for Himesh Reshammiya starrer 'Karzzzz' for it has kick-started with campaigns of online promos. Hitting screens on October 17, Big Pictures has spent nearly Rs. 30 Lakhs on an intensive two week campaign to connect with 'Karzzzz' fans across the globe. Indeed, this campaign is as special as it has Reliance Big Entertainment, Zapak.com, Big Flix and Big Adda coming together.

As a part of this campaign, Zapak.com has launched a dedicated website for Karzzzz that will have more interesting attributes that viewers can browse. The most exciting part in website is contest running where the top ten scorers win tickets for Karzzzz. Added to this, the website has various sections like downloads, wallpapers, detailed list of cast and crew, trailers, promos and songs of the film.

Apart from these features, Zapak.com has involved in video branding of Karzzzz on Zapak.tv, where innovative film slugs, banners and branding Karzzzz closer to the audiences.   On the pars, movie rental service Big Flix has launched one more interactive contest and has been involved in publicizing through banners, e-mailers and network of DVD rental outlets across India.  Winners of this contest will have a great chance of meeting Himesh Reshammiya and more goodies would be gifted…

The social networking arm of Reliance Big Entertainment Big Adda will have a special section 'Karzzzz Adda' that has the blog penned by Himesh Reshammiya. Other features like videos, wallpapers, contests, movie trivia, special banners, e-mailers, invites are added to increase the traffic to Adda….

Saurabh Varma, Chief Marketing Officer, Big Pictures said, "We are very excited and confident about 'Karzzzz'. The Big Pictures and T-Series teams are aggressively supporting 'Karzzzz' with branding and marketing initiatives and are geared to ensure a grand release for the film. 'Karzzzz' is a case in point of different business units of a giant corporate coming together to promote a film. Big Pictures constantly endeavors to bring quality content to audiences the world over and  is glad for this opportunity  to associate with Zapak.com, Big Flix and Big Adda to utilize the benefits of the online space to help fans connect with 'Karzzzz' on a different platform altogether. We look forward to more such associations with them in the future."