If in the earlier phases of his acting career the multifaceted actor Paresh Rawal portrayed villain roles with élan, later on he started appearing mostly in roles with only positive shades.

Today Paresh Rawal is a name to reckon with in the Hindi film Industry and the factor that makes this actor a favourite one among the film buffs of all ages is the exemplary naturalness in which his presentations comes soaked with.

If the purpose of his character is to bring comical relief as well as generate sympathy, Paresh makes sure that more comedy and more sympathy than what was expected by the director get produced.

With his characters of all kinds, over the years this veteran actor has managed not only to give immense entertainment but also get etched in the mind of viewers as someone who can be trusted without any second thoughts.

The clean image of the actor is the main reason why the people love and trust him so much.

This "trust" factor that the actor enjoys among the masses has made him to be selected to be the publicity face of IFFCO TOKIO General Insurance Co.Ltd(ITGI).

Paresh Rawal will be appearing as Albert Pinto in the advertising campaign series titled as "Albert Pinto Kyon muskura raha hain".

The media consultant for Paresh Rawal, Carving Dreams Entertainment Pvt. Ltd. was instrumental in managing and coordinating the advertising deal.

Paresh will be seen in the main brand film and also in the advertisements of other general insurance products of the company like Motor, Health and Home insurance.