The conformist age of B-town can now be finally said to have become passé, the taboos no longer really exists and the age of absolute and fearless expression of ideas has took over.

Everyone knows and has experienced over the past couple of years the changes the Hindi tinsel town has undergone and it can be best seen in the variety of topics on which the stories of the flicks are based on.

So now is the statement of the great "CHANGE" in Bollywood become outdated?

Absolutely not as the tides have just begun to get bigger and what more do you need as an paradigm of the extent of alteration that has come over in the industry than seeing an official website of a film having a lust line where the lady assisting in giving a verbal erotic pleasure is none other than one of the leading ladies of the flick.

The marketing brains of UTV Spotboy, the producers of Anurag Kashyap's soon to be released movie and his contemporary version of 'Devdas' titled as 'Dev D' thought of this unique method of gaining publicity by providing a platform to all interested to participate in a dirty chat in four languages with the actress Kalki Koechlin who gives the life to the character of Chandramukhi in 'Dev D'.

Director Anurag Kashyap has the opinion that there will be always oppositions whenever a film that is totally unconventional comes and the lust line goes perfectly with the subject of 'Dev D' which speaks about the changing principles of the younger generation of Indians.