Boo! The horror is coming! Percept Picture Company, in association with Glorious Entertainment, had launched a separate production house for horror movies called PPC Horrortainment. Says Navin Shah, CEO of Percept Picture Company, “PPC Horrortainment will specialise in horror films. The idea is to identify gaps in the space and explore it to the full potential. We are also producing ‘Grrrr…’ directed by Priyadarshan.”

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Percept Picture Company is one that was behind the supernatural thriller movie of Akshay Kumar, ‘8X10’.  And now their PPC Horrortainment is going to release its first horror movie, yet another project to use a numeric title, called ‘8’. The movie will launch debut heroine Sheena Nayar who is said to be playing a very prominent character along with the hero of the movie Sameer Dattani. The actress said, “Nowadays, when trends and clichés no longer work in the film industry, I thought picking up horror as my first film will create intrigue and interest not only in the film but also in me.” While Navin said, “The idea of choosing a new face came from the script requirement. Our understanding is that a fresh face has no baggage and hence is more believable.”

The movie is said to be entirely shot in Rajasthan. According to the director Wilson Louis ‘8’ is a very mysterious number and if one tries to draw the number, they will end up to the same place from where they started it. So he feels the title is apt for this horror movie.

The production house that was launched earlier this year has planned to bring out minimum 3 movies in a year. Besides ‘8’, PPC Horrortainment has ‘Grrr!’, ‘888’, ‘13’, ‘Mumbai’ and ‘Vehem’.