Finally here is the Bollywood’s most lovey-doevy couple gracing the ad scenario.  Lux, the prominent soap brand, has roped in Abhishek Bachchan and Aishwarya Rai Bachchan for its new range of soaps with beauty oils. Birdies have it that the couple were paid a huge amount for the commercial. Abhishek and Aishwarya will be seen together for the first time here as a couple, although they have given few movies together.

JWT Mumbai has handled the commercial and the ad is said to be directed by Stephen Mead. The background score has been given by composing trio Shankar-Ehsaan-Loy. Whereas, the costumes are done by designer Aki Narula and make-up by Mickey Contractor.

Going over the concept of the commercial, the makers of the ad wanted to show the couple in a way that they had never been seen before. According to Tista Sen, (executive creative director and senior vice-president at JWT India), “It’s a side of the couple that has never been seen before; it’s young, fun and in keeping with their real characters.”

The husband-and-wife celebrities will be featured in a very playful and naughty mood. Watch out for the ad releasing this month, people!