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'No One Killed Jessica' all set to break New Year jinx

IndiaGlitz [Thursday, January 06, 2011]

There haven't been too many years when a major film has released on the first Friday of a year. Considered to be a jinx (as evidenced in countless flops over the years gone by), the first Friday is usually dominated by small time releases with no star power whatsoever. However 2011 promises to be different with 'No One Killed Jessica' being the first major film of the new decade.

This Rani Mukherjee & Vidya Balan starrer has seen a positive vibe building around itself over the last few weeks of its promotion. For the kind of setting, genre and theme that it has, 'No One Killed Jessica' isn't a blockbuster that audience awaits. However for the discerning audience which is in mood to see a gritty real life tale told in a dramatic thriller fashion, the film looks like a giving 2011 a positive start. Except an opening in the range of 50%-60% range for this medium budgeted film which looks all set to benefit from positive word of mouth.

Meanwhile this year too doesn't open without it's share of small time releases that were anyways expected in a week which was relatively free. There are as many as four unknown films that are zero star cast affairs which would release alongside 'No One Killed Jessica'. They are 'Ashoka The Hero', 'Impatient Vivek', 'Vikalp' and 'Yeh Faasley'.

'Ashoka The Hero' is an animation film and in the times when the biggest of animation films with the best of promotion have gone totally unnoticed at the box office, this one stands no chance. 'Impatient Vivek' has a strange title for itself and though it stars Sayali Bhagat and has seen some scale of promotion for itself, it would be surprising if the film finds an all-India release for itself.

'Vikalp' has Deepal Shaw as the central protagonist and the title by itself doesn't entice audience much. Meanwhile 'Yeh Faasley' boasts of names like Anupam Kher, Seema Biswas and Pawan Malhotra but zero promotion means that it would go totally unnoticed.

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