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Four more disasters further break 'small films' myth

IndiaGlitz [Tuesday, January 17, 2012]
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As expected, none of the four new releases over the weekend gone by creating any excitement at the box office. 'Chaalis Chauraasi', 'Ghost', 'Sadda Adda' and 'Tutiya Dil' - each of the four films saw terrible collections at the box office, hence contributing to a disastrous 2012 so far.

One expected 'Chaalis Chauraasi' to open a little better than 'Ghost' since it still had seen some promotion of sorts for itself. However 'Ghost' managed to edge it out by a fine margin. However that by no means is any reason for the Shiney Ahuja starrer to celebrate either since a) the collections were in the range of 20%-30% which is hardly flattering and b) the reports are out and out negative which means a run beyond one week is impossible. On the other hand 'Chaalis Chauraasi' did see better reviews though they belonged to a mixed bag. Also, the opening is so low (under 20%) that there is no redemption in sight.

As for the other two releases of the week then well, patrons on the very first day could be counted on one's fingers. 'Sadda Adda' was a comparatively better affair but zero promotion and lack of face value totally pulled it down. As for 'Tutiya Dil', it didn't even manage a good enough release for itself. Resultantly, both these films had to settle down with less than 10% occupancy.

With 'Ghost' as well as 'Chaalis Chauraasi' failing to touch even 2 crore mark over the weekend and the other two not even coming anywhere close to 25 lakhs mark each, the game is totally over for these films that are all set to be labeled as out and out disasters.

Such pathetic box office collections further goes on to reinforce the point made in this column few weeks back w.r.t. dynamics of making small films. Let the fact be stated all over again - 'Just the fact that one is making a film at controlled budget isn't good enough to ensure a sure shot commercial success. One of the three pillars - starcast, maker or the backer is a must to support a film even if it boasts of high concept.'




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