Follow us on
  1. Hindi
  2. Tamil
  3. Telugu
  4. Malayalam
  5. Kannada

'Ekk Deewana Tha' doesn't find takers

IndiaGlitz [Tuesday, February 21, 2012]
As expected, Ekk Deewana That' failed to take any substantial start at the box office. However an opening in the range of 10% was much lower than even the least occupancy one would have imagined for the film. Yes, the film didn't have much going in it's favour, as highlighted in this column. Whether it is the pull of the actors in the film, an overall promotional strategy or the lack of any buzz/hype before the release - things didn't seem rosy at all for this Prateik-Amy starrer. Still, the disastrous opening must have been heart stopping for all involved.

With barely 3 crores coming in the opening weekend and not much expected over the weekdays, the film has gone down at the box office. For director Gautham Menon, this is second disappointment in the world of Hindi films since 'Rehnna Hai Terre Dil Main' hadn't done too well either commercially. However the good part there was that over a period of time, the film managed to find a very regular viewing over satellite and home video. One just waits to see if the feat is repeated with 'Ekk Deewana Tha'.
What has further gone against the film is the fact that majority of critics have come down heavily on it as well. Yes, a few have given it a thumbs-up but by and large the response has ranged from below average to outright negative. Even word of mouth is mixed though for a select die hard romantics, the film has in it to mend broken hearts. However excessive length (it clocks close to two and a half hours) means that patience ran out for most.
Still, one has to admit that Prateik has shown major improvements over his last few efforts like 'My Friend Pinto' and 'Dum Maaro Dum'. Unfortunately though it would be a long walk for him from this point on if he has to create a position for him as a solo hero. On the other hand Amy can take solace from the fact that she has been appreciated much more than the likes of some other over hyped imports and has managed to come up with a confident act. Moreover her hood looks have anyways ensured that she has been noticed and is here to stay.
Other release of the week, '?', saw some good reviews coming it's way but that was the only solace. Zilch promotion means no one was even aware about the film's release and hence it went totally unnoticed at the box office with hardly any collections to talk about.
 Ekk Deewana Tha Public Review
Listen to' Ekk Deewana Tha' songs on Raaga!

Asins official statement on SRK Ranbir starrers

Ekk Deewana Tha Wallpapers:

800*600 | 1024*768

800*600 | 1024*768

800*600 | 1024*768

Prateik Babbar Wallpapers:

800*600 | 1024*768

Amy Jackson Wallpapers:

800*600 | 1024*768

Related News

 Bangla calling for Prateik Babbar
 'Bajatey Raho', 'Issaq', 'Nasha' to lead this week
 Prateik goes for Evelyn Sharma's secret birthday party
 Karan Johar: 'Issaq' trailer is Superb!
 Salman Khan loves Prateik's 'Issaq' promo
 Amyra Dastur: Love In Monsoon
 Prateik does a fire dance in 'Issaq'
 Prateik on voice workout
 Amy Jackson joins Yardley 'brand'wagon
 Prateik waits to be 'second time lucky'

Other News

 'Khoobsurat' Busy Bee Sonam Kapoor makes time for friend's wedding
 Leaked kissing and rape scene from 'Pocket Gangsters'
 Hrithik Roshan to be styled by Oscar-Award Nominated Costume Designer in 'Mohenjo Daro'
 Shah Rukh Khan's security tightened
 Jay Bhanushali and Mahi laugh at divorce rumours
 'Guddu Rangeela' turns Amit Sadh into Dietician
 Akshay and Lisa caught in a 'Shaukeen' moment
 Kailash Kher: From Wagah to America
 Priyanka Chopra to train her fans like MC Mary Kom
 Yash Raj's Film MARDAANI Under Fire Of Plagiarism

Copyright 2014 IndiaGlitz. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Hindi | Tamil | Telugu | Malayalam | Kannada
Home | Tell a friend | Contact Us | Advertise | Terms | Privacy Policy | RSS/Content Syndication | Submit Showtimes

Copyright 2014 All rights reserved.